The agency
VS Com grew out of a simple idea: while the 2010s saw many new communication tools become essential, producers now need agencies that master them from A to Z, capable of harmonizing them in a global strategy.
This is the vocation of this agency founded by Vicken Sayrin, which brings together know-how in digital marketing, data visualization, press relations, e-commerce, streaming, creation of content and websites.
Our team of digital project managers, press officers and creatives has supported more than 300 cultural projects.
The success of a digital campaign is based on many key points: a solid strategy, the creation of impactful content adapted to the distribution networks, the application of tags allowing the collection of data and retargeting, targeting, optimization of marketing campaigns and results measurement.
We support our clients at every stage of this process: from creative work to the analysis of results via our interactive Data Visualization tools.
The ability to reach ultra-targeted audiences close to home and on the other side of the world has revolutionized communication strategies and opened up new perspectives in terms of direct sales, audience development and export.
The Covid crisis has only accelerated the changes underway. However, we have been preparing for this situation for 10 years.
Today VS Com implements personalized solutions for everyone, whether it is a specific need or global support.
Our Team
Vicken Sayrin
Founder
After starting out as an independent press officer at a time when social networks did not exist, he specialized in digital marketing in the early 2010s. He managed the group Rivière Noire (Victoire de la Musique in 2015) then is entirely dedicated to the development of the agency.
Nathan Lahiguera
PR
A graduate of a BTS in Communication and an MBA in Music Business Management (ICART), Nathan has evolved in several structures: in promotion/communication agencies, at the Philharmonie de Paris or at Indés Radios (radio promotion of The Voice 11) - before joining the agency, as a press officer in 2022.
Aymeric du Vignaux
Digital Project Manager
A graduate of ESG, he cut his teeth in the digital department of Because Music before joining the agency in 2018. Passionate about marketing and digital communication, he is at your side to support you.
Gregoire Tessier
Digital Project Manager
After 4 years of business school in Franco-American curriculum and a master's degree in Music Production and Artist Development, Grégoire joined the agency in September 2020 as a marketing assistant. After an experience at BMG, he returned two years later to VS COM as Digital Project Manager.
Cassandra Patissier
PR Assistant
Cassandre joined the team in November 2022 after several experiences in communication within labels such as InFiné or Matière Production. After obtaining a Pro License in Production and Administration of Current Music, she took charge of promoting VS COM artists with local media and the web.
benjamin batcho
Video Editor
A graduate of a DUT in Multimedia and Internet Professions at Gustave Eiffel University and preparing a professional license at the Ecole Multimédia de Paris in multimedia graphics, Benjamin joined the agency in 2022 to immerse himself in the world of music which is one of his passions. He is responsible for the production of animations and audiovisual content.
Cedric Standbridge
Business Developer
After a first experience of Business Development at the heart of the MediaLabel group in Berlin, this electronic music enthusiast specializing in International Marketing joined the agency in 2022 in order to exercise the same profession within the universe that brings him to life: music. .
Antoine Froidefont
Designer
After 3 years of studies in communication and several internships in the cultural and musical sector, particularly within the media Interlude, this music enthusiast joined the agency in 2022 as a branding and audiovisual content creation manager.